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Featured TVC & Broadcast

This TVC for Mitsubishi Heavy Industries Air-Conditioners Australia produced in partnership with Neon Logic plays on the relationship between husband and wife and the husband’s inability to follow through on his promise to buy a new air conditioner.

A number of scenes play our depicting the husband going about his day-to-day, starting with him grabbing a piece of cake that he’s had his eye on from the fridge, only to be chaperoned by his wife. The final scene shows the husband finally enjoying his prize after purchasing a new MHIAA Air Conditioner, only for it to be picked at by his cheeky partner.

Filmed at a single location in one day, the production made efficient use of budget to create a TVC that entertained as well as engaged the audience with the product and promotion.