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Sounds – MHIAA

Featured TVC & Broadcast

Mitsubishi Heavy Industries is Australias leading brand of Air Conditioner, as voted for by both CHOICE and Canstar.

This TVC combines quick-cut sequences and bold SFX to bring to life the installation process of a residential air conditioner, celebrating the engineering and quality of Mitsubishi Heavy Industries product range.

The idea, developed by Agency partner Neon Logic, allowed the team to experiment when developing the shot list, combining extreme close-ups of tools and machinery, with extended slow-motion shots which to vary the pace and accommodate supers.

  • Date

    April 12, 2020

  • Client


  • Director:

    Nick Margerison

  • Producer:

    Chris Williams

  • DOP:

    Dean Cropp